TEDxTorino organizes local event licensed by TED, the non-profit dedicated to "ideas worth spreading"; the 2017 conference’s theme is "This must be the place". In the iconography, the DESIGN TEAM gave a touch of originality to the minimalist style defined by the TEDx handbook by building the illustrations on lines inspired by a representation of the most characteristic pieces of Torinese design; we developed the same stile for the Website & App's Icons too.